Is it possible to take a normal offline service business like a solicitors, private medical practitioner or even a real estate business and make money with it from the Internet?
As businessman who’s been doing this since 1998, the answer is a resounding “YES”.
If you are a business owner, or an affiliate marketer, you know how difficult it is to make a living online.
Many self-proclaimed Internet Marketing gurus will tell you that the only way to make money online is to create your own information products, serve them up with a completely fanciful sales letter and then sell via Clickbank, allowing an army of keen and impatient affiliates to do your marketing for you.
Whilst that can and does work, there are other paths that are equally successful.
Selling Services Online
I know from experience, having made my living online by using my own web sites to promote other people’s businesses. The businesses I chose were all service oriented. The reason for this is that a service business generally has lower overheads in order to provide the service. Because of this they were more willing to provide me with a larger portion of the fees I generated.
The key is to use sales language and “speak” direct to the businesses clients in a language that they understand and respond to, and in a way that a salesman would speak directly to a customer. There’s no point using a long sales letter when you’re trying to sell the services of a conservative legal practice – it just doesn’t work.
Another important thing is to build the web site so that it looks to be providing unbiased advice. People like impartiality when they are buying.
Business to Business Sites
The sites I prefer are business to business sites. I just don’t like selling to individuals, as they tend to have less money to spend and are infinitely fussier than a corporate buyer who just wants the facts.
This approach works and I have attracted the business of quite a few household name customers for my clients through a number of web sites.
The good thing about the way I do business is that I don’t automatically have a client in mind when I build my web sites. I just build a web site based on a particular topic and then quite literally build a business around it. The sales copy doesn’t have to be outstanding, it just needs to be convincing and include a strong call to action on the particular web page. If you make that call to action strong enough you will find that customers will come knocking at the door, there will be little need for cold calling, the web site will do the selling for you.
Of course, it’s not just down to the sales copy. There are a number of tools that can be used very effectively in order to make selling services online extremely easy.
You will be able to find online many websites offering free sales letter examples.