The Over Sales Pitched World

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The Over Sales Pitched World

Welcome to an over sales pitched world, a world in which competition is fierce, businesses compete every day with one another to try and get your money out of your pocket.  Every day we are being bombarded with ads on the radio, TV, billboards, email, mail, and telephone. It seems that everyday life has become one large sales pitch. From the time we wake up to the time we go to bed we have been sales pitched, just to wake up and do it all over again.

 

I am amazed to think the amount of money these large companies are spending on advertising just to get your attention to buy. The question is are businesses tuning out this form of advertising because of the sheer volume we as consumers face on a daily basis?

 

Don’t get me wrong, for entertainment sake some of these commercials are great and others are lousy. But I have never bought a product because of a commercial on TV or radio. I buy because someone I know or had a conversation with uses a product or service and recommends it. It doesn’t matter to me what kind of detergent you use; The detergent I buy will not be based on a radio or TV advert.

 

I think it would be interesting to find a product or service that is very successful, that has virtually no advertising budget attached to it, a product where word of mouth without all the hype has ensured its success. There are quite a few of them out there.

 

Marketing is not about spending millions of pounds with flashy entertaining ads and commercials; it’s about communicating the right message to the right people. People are looking for your product, service, and or opportunity. If you think you cannot build a business from your home without spending lots of money on advertising, think again. Start focusing your thoughts on a marketing strategy based on communicating the right message to the right people that helps people, and watch your results improve. Remember, in the world of marketing, it’s not about matching your competitors pound for pound in the quest of sameness. Instead, it’s about rising above what everyone else is doing.

 

I think it would be interesting to find a product or service that is very successful, that has virtually no advertising budget attached to it, a product where word of mouth without all the hype has ensured its success. There are quite a few of them out there.

 

 

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