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The largest and most successful companies in the world still market their products and services. Facebook run ads on TV. Google remind us about Google ads on partner websites. Coca-Cola spends an estimated $4 Billion on ad spend each year, and Apple run HUGE global keynote events and run ads throughout the year. Even the big boys advertise, and they know they have to. To grow, to maintain growth, and...

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Businesses are built on sales and any business worth their merit will know that sales take time, effort, strategy, and a good old ask! Asking for the sale is the way to grow businesses but ‘sales calls’ are not everyone’s favourite pass time, so we’re not going to suggest that you ‘hit the phones’ in a cold call frenzy. Following-up is essential if you’re working on bringing in...

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Make a Customer, Not a Sale. How Your CRM Humanises Your Approach

Growing your business or reaching sales targets can be all encompassing and that could mean you forgetting a very important point. Whether you sell services or products, you’re in the business of selling to people. When it comes to sales, you need to nurture, not push. Getting to “Yes” may be the target but it’s what you do when you get there and how that makes the...

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Nurturing Your Sales Leads Until They Scream “Yes!”

“Do you come here often?”   It’s an old line, but we suspect one that still raises a smile. It’s a bit like, “Hello, can we help?” on a website chat box.   The whole sales and marketing process, when done well, can mean the difference between a failing and a successful business. But go gently. It’s all about relationships. People will be more keen to buy from you...

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How to Create a Passive Income: Part 1

When you’re working really hard to build your small or medium business, passive income might sound too good to be true. Depending where you hang out online, you could be forgiven for thinking it’s all a scam and not possible.   But passive income isn’t new and it’s certainly not a myth. A well-run business can give you a passive income. A good system that’s set up...

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How You Can Get Ahead of 68% of Your Competition and Win More Business, More of the Time…

Although there’s probably more than enough business to go around, to an extent you’re probably competing for attention.   It’s OK to have an eye on what your competitors are doing so you can continually improve how you win business and deliver your work. You could get really obsessed with this though. We prefer to go where the main wins are rather than getting bogged down with...

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Your Sales Leads Don’t Convert Just Because You Want Them to

How are your leads doing? Growing well? Turning into sales all on their own with no interruption from you? Amazing how they just fall into your lap, isn’t it…?   No, didn’t think so.   Like most of the areas of your business your sales leads need work and encouragement to turn into the great plans that you have for them.   Leads need your attention.   But we see all too often...

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