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A CRM is an essential piece of software for any business. No matter the size of your business, knowing what’s happening with conversations with your customers or prospects, having a place for their contact details, and being able to remind yourself to contact them is business 101. When you start out in business there are some very obvious things that you need like source an accountant, build a website,...

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LinkedIn was originally created to ‘connect the world’s professionals’. Since its launch in 2003 it has remained the ‘professional network’ amongst its colourful and social neighbours, Facebook, Instagram, YouTube, and others. LinkedIn is older than the big social media channels and since its creation in 2003 it’s seen a lot of changes. It was initially a slow channel to grow. In the first month, LinkedIn gained...

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Gaining leads for your business is most likely one of those areas that you’re always keen to improve and certainly one you’ll be focused on making work harder for you. With the digital age, there are some obvious ways to grow your leads through internet searches, social media, and even new emerging tech like messaging bots, chat pop-ups and GPS-enabled tools that engage with people near your business. But as...

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The growth of start-ups in the UK might be due to the ease of the internet, the cloud, bootstrapping and innovation, or simply because as more people start out on their own, and so others follow. Running your own business doesn’t come with a manual or set of instructions though. There’s no real wrong or right way to do it. That said, it’s often easier to walk a path...

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The largest and most successful companies in the world still market their products and services. Facebook run ads on TV. Google remind us about Google ads on partner websites. Coca-Cola spends an estimated $4 Billion on ad spend each year, and Apple run HUGE global keynote events and run ads throughout the year. Even the big boys advertise, and they know they have to. To grow, to maintain growth, and...

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Businesses are built on sales and any business worth their merit will know that sales take time, effort, strategy, and a good old ask! Asking for the sale is the way to grow businesses but ‘sales calls’ are not everyone’s favourite pass time, so we’re not going to suggest that you ‘hit the phones’ in a cold call frenzy. Following-up is essential if you’re working on bringing in...

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Make a Customer, Not a Sale. How Your CRM Humanises Your Approach

Growing your business or reaching sales targets can be all encompassing and that could mean you forgetting a very important point. Whether you sell services or products, you’re in the business of selling to people. When it comes to sales, you need to nurture, not push. Getting to “Yes” may be the target but it’s what you do when you get there and how that makes the...

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Nurturing Your Sales Leads Until They Scream “Yes!”

“Do you come here often?”   It’s an old line, but we suspect one that still raises a smile. It’s a bit like, “Hello, can we help?” on a website chat box.   The whole sales and marketing process, when done well, can mean the difference between a failing and a successful business. But go gently. It’s all about relationships. People will be more keen to buy from you...

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