Social Media

LinkedIn was originally created to ‘connect the world’s professionals’. Since its launch in 2003 it has remained the ‘professional network’ amongst its colourful and social neighbours, Facebook, Instagram, YouTube, and others. LinkedIn is older than the big social media channels and since its creation in 2003 it’s seen a lot of changes. It was initially a slow channel to grow. In the first month, LinkedIn gained...

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Don't Wait Until Showtime to Build Your Encore! - Exhibition tips for small businesses

Exhibiting at a business show or expo in your industry is a great way to get in front of your ideal clients and prospects.   You’ll be there with all eyes on you as visitors pass by and hopefully visit your stand. It’s all set up to be a great method of lead generation.   But we often hear from others that exhibiting is a waste of time and...

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Attracting new interest and leads to your sales funnel should be high on your marketing focus. If it’s not, then you’ll soon find your customer base dwindling.   A sales funnel can include many things, but effectively it’s where your leads and enquiries come and what you do to ensure they keep popping into your inbox or calling you on the phone.   Sales funnels are essential, and even...

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