The largest and most successful companies in the world still market their products and services. Facebook run ads on TV. Google remind us about Google ads on partner websites. Coca-Cola spends an estimated $4 Billion on ad spend each year, and Apple run HUGE global keynote events and run ads throughout the year. Even the big boys advertise, and they know they have to. To grow, to maintain growth, and...
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To run a successful (and profitable) business you need to make certain that you’re generating fresh leads, converting them, and then retaining those customers for as long as you can. With marketing and lead generation costing five times more than retention it makes a lot of financial sense to keep the clients you’ve already won. But to grow you need more of the same. This is where...
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Within your business you no doubt have processes for a lot of the tasks and daily processes that you need to perform to keep things running. One of those tasks (one of the most essential areas for growth) is converting sales. Following up, checking in, and nurturing that sales process should be given dedicated time and focus. It can feel daunting when you’re working from a blank...
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When it comes to business success and growth there are few, if any, examples that don’t have systems and processes at the core. When you consider a business, what is it made up of? The employees? Maybe. The customers? Possibly. The office building, brand, or products and services? Well yes. But if you were to sell it, how would all that fit together? You could argue that without processes a business...
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Your CRM (Customer Relationship Management Tool) should be the heart of your business. If you’re trying to grow your business then your CRM should be one of the areas you look first to find the possibilities and future sales in your funnel. If you’re going to networking meetings and not using a CRM then you’re making it harder for yourself and/or your sales team. If you’re not using...
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What’s a CRM and Why Do I Need One? A CRM is a Customer Relationship Management tool. It’s a bit of software where you manage business relationships and keep information on people of interest, like potential and current clients. The idea is to drive retention and also grow sales. It hosts all of your contacts’ details including emails, phone numbers and any correspondence you have with them....
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Want more business? Of course you do. Without it you’ll be in trouble like ToysRus, Blockbuster, and some of the other big names we’ve seen fall. Innovating is incredibly important here, too. But getting new customers is where your business focus should be concentrated. Isn’t it? Well… sort of. More often than not, we see businesses chasing new leads. Well, we would – that’s what SalesRadar is very...
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What’s the one thing that your customers and leads care more about than anything else? Well, apart from their business. It’s themselves, of course. They’ll care more about their business and how well they’re doing than your business and how much business you’re winning. In sales terms this means that you’ll want to show them that you care about them, but also that you know a...
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“I didn’t have time to work ON my business today. I’m always working IN it.” “I couldn’t get that done this week as I had client work on.” “I was going to do it on Wednesday but I went networking and then had some client calls.” “I don’t have time to…” We’re going out on a limb here, but we think that your business is more important than your...
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Most business owners and marketers know that “the money is in the follow-up”. They’re aware you need to keep in contact with people you meet at networking events or those who enquire about your business. Most people know that. Most people also know that you can’t just follow up once or twice; they know it takes multiple times and different channels. Most understand that. Most businesses spend time bringing...
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