sales lead conversion

Creating a Profitable CRM Strategy for Your Business

To run a successful (and profitable) business you need to make certain that you’re generating fresh leads, converting them, and then retaining those customers for as long as you can. With marketing and lead generation costing five times more than retention it makes a lot of financial sense to keep the clients you’ve already won. But to grow you need more of the same. This is where...

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We’re Going to Give Away a Little CRM Secret…

Your CRM (Customer Relationship Management Tool) should be the heart of your business.   If you’re trying to grow your business then your CRM should be one of the areas you look first to find the possibilities and future sales in your funnel.   If you’re going to networking meetings and not using a CRM then you’re making it harder for yourself and/or your sales team.   If you’re not using...

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When you’re working with small and medium businesses, sales is more about relationships than anything else. When all is said and done, if you don’t like the prospect, or they don’t like you, then the conversation is going nowhere.   There’s a lot to be said for getting really good at understanding human nature and psychology when you’re looking to improve your sales. There are thousands of...

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Are You a Creature of Habit with Your Sales and Marketing?

Building a business or even keeping it where it is requires a lot of work. It doesn’t have to be hard work though (as working smartly is what you should be doing) but it clearly takes a lot of work over time.   When you’re looking at any business, the marketing you do and then the sales thereafter are the lifeblood of a business. Actually they’re more...

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Do You Come Here Often? Coffee, Meeting up, and Staying in Touch With Your Leads and Customers.

  What’s the one thing that your customers and leads care more about than anything else? Well, apart from their business. It’s themselves, of course. They’ll care more about their business and how well they’re doing than your business and how much business you’re winning.   In sales terms this means that you’ll want to show them that you care about them, but also that you know a...

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The Money Isn't In The Follow Up! (It's In The Way You Follow Up)

If you’re in business you’ll have heard the expression, “The money’s in the follow up”.   But is it just a case of following up - or is there something else you need to know?   Recently one of our team went to a business show. There were hundreds of companies and their teams presenting their services and products to everyone who passed by.   The business is rarely done in...

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Avoiding Distractions and Winning More Business - it's a CRM Thing!

You’ll be well aware that distractions will kill your productivity. From social media, to email, to messages on your constantly-connected smartphone – it’s a miracle we get anything done at all!   Time management aside, it can be a really tough task to get all that you want to get done without checking those little red icons on your phone or responding to those pings and pongs...

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Your CRM is Useless When You Do This to it…

“I didn’t have time to work ON my business today. I’m always working IN it.”   “I couldn’t get that done this week as I had client work on.”   “I was going to do it on Wednesday but I went networking and then had some client calls.”   “I don’t have time to…”   We’re going out on a limb here, but we think that your business is more important than your...

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Talking to Your Funnel: 2018’s Ground-breaking Strategy

At the end of 2017 there were over 1Million apps on the Google Play Store and 2.8Million on the App Store. There’s an app for almost everything.   It’s easy to see how digitally connected we’ve all become. If you’re anything like us, you’re rarely more than a few metres from your smartphone – even when you’re in bed at night.   We’re connected more than ever…. But we’re...

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