sales lead conversion

LinkedIn was originally created to ‘connect the world’s professionals’. Since its launch in 2003 it has remained the ‘professional network’ amongst its colourful and social neighbours, Facebook, Instagram, YouTube, and others. LinkedIn is older than the big social media channels and since its creation in 2003 it’s seen a lot of changes. It was initially a slow channel to grow. In the first month, LinkedIn gained...

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The growth of start-ups in the UK might be due to the ease of the internet, the cloud, bootstrapping and innovation, or simply because as more people start out on their own, and so others follow. Running your own business doesn’t come with a manual or set of instructions though. There’s no real wrong or right way to do it. That said, it’s often easier to walk a path...

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Businesses are built on sales and any business worth their merit will know that sales take time, effort, strategy, and a good old ask! Asking for the sale is the way to grow businesses but ‘sales calls’ are not everyone’s favourite pass time, so we’re not going to suggest that you ‘hit the phones’ in a cold call frenzy. Following-up is essential if you’re working on bringing in...

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Creating a Profitable CRM Strategy for Your Business

To run a successful (and profitable) business you need to make certain that you’re generating fresh leads, converting them, and then retaining those customers for as long as you can. With marketing and lead generation costing five times more than retention it makes a lot of financial sense to keep the clients you’ve already won. But to grow you need more of the same. This is where...

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We’re Going to Give Away a Little CRM Secret…

Your CRM (Customer Relationship Management Tool) should be the heart of your business.   If you’re trying to grow your business then your CRM should be one of the areas you look first to find the possibilities and future sales in your funnel.   If you’re going to networking meetings and not using a CRM then you’re making it harder for yourself and/or your sales team.   If you’re not using...

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When you’re working with small and medium businesses, sales is more about relationships than anything else. When all is said and done, if you don’t like the prospect, or they don’t like you, then the conversation is going nowhere.   There’s a lot to be said for getting really good at understanding human nature and psychology when you’re looking to improve your sales. There are thousands of...

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Are You a Creature of Habit with Your Sales and Marketing?

Building a business or even keeping it where it is requires a lot of work. It doesn’t have to be hard work though (as working smartly is what you should be doing) but it clearly takes a lot of work over time.   When you’re looking at any business, the marketing you do and then the sales thereafter are the lifeblood of a business. Actually they’re more...

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Do You Come Here Often? Coffee, Meeting up, and Staying in Touch With Your Leads and Customers.

  What’s the one thing that your customers and leads care more about than anything else? Well, apart from their business. It’s themselves, of course. They’ll care more about their business and how well they’re doing than your business and how much business you’re winning.   In sales terms this means that you’ll want to show them that you care about them, but also that you know a...

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The Money Isn't In The Follow Up! (It's In The Way You Follow Up)

If you’re in business you’ll have heard the expression, “The money’s in the follow up”.   But is it just a case of following up - or is there something else you need to know?   Recently one of our team went to a business show. There were hundreds of companies and their teams presenting their services and products to everyone who passed by.   The business is rarely done in...

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