Lead Generation

Your CRM is Useless When You Do This to it…

“I didn’t have time to work ON my business today. I’m always working IN it.”   “I couldn’t get that done this week as I had client work on.”   “I was going to do it on Wednesday but I went networking and then had some client calls.”   “I don’t have time to…”   We’re going out on a limb here, but we think that your business is more important than your...

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Wanting to Follow Up Isn’t Enough…

Most business owners and marketers know that “the money is in the follow-up”. They’re aware you need to keep in contact with people you meet at networking events or those who enquire about your business.   Most people know that.   Most people also know that you can’t just follow up once or twice; they know it takes multiple times and different channels.   Most understand that.   Most businesses spend time bringing...

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Talking to Your Funnel: 2018’s Ground-breaking Strategy

At the end of 2017 there were over 1Million apps on the Google Play Store and 2.8Million on the App Store. There’s an app for almost everything.   It’s easy to see how digitally connected we’ve all become. If you’re anything like us, you’re rarely more than a few metres from your smartphone – even when you’re in bed at night.   We’re connected more than ever…. But we’re...

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Don’t Forget to Pay Your Tax bill! - lead generation

It’s January and many businesses are getting ready for their annual tax return. If you’re an accountant then we feel for you. It must be a very busy month back right after the Christmas break each year.   But it’s doubtful you can really forget to pay your tax bill as HMRC will be right on your case with reminders via emails and text messages.   Reminders really work,...

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Do You Want to Predict the Future of Your Business?

Ever sat at your computer and wished you had a crystal ball?   Wouldn’t life and business be so much easier if you knew what was coming up? Wouldn’t it be wonderful to predict the future?   (Well maybe not all of it - but what about those parts of your business that so much blind faith is applied to?)   We’re convinced you can predict a lot of what will...

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You’ve probably heard the often-quoted saying that people buy from people, right? In sales, marketing, and branding, and in many small and medium businesses, it’s the personal touch; the human part, that usually sways the sales.   That because ultimately, when all is said and done – we’re buying and selling from people.   Adding a human touch to your lead generation and marketing is a must and when...

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Google Doesn’t Always Have the Answer for Your Lead Generation…

Can you even remember the world before Google? It’s a strange thought, isn’t it? The ability to ‘google’ pretty much anything is almost a natural reaction. Google has also ruined pub quizzes and friendly debates too!   The search engine can return millions of results in less than a second. We searched for ‘Marketing Agencies in London’ and it returned about 92,000,000 results in 0.84 seconds – impressive!     But...

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Why Don’t My Leads Convert into Sales Right Away?

Wouldn’t sales be simpler if everyone you met just said yes right away? Why do sales take so long? Why don’t people want what you have to sell right now? Imagine how easy business would be if you had something everyone wanted right now and everyone you met in business bought right away? Let’s be honest, that’s not real life, is it? This sales thing takes time,...

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Following up Just Once Isn’t Following up!

The networking event went well. Better than expected, actually. You leave clutching a wad of business cards with ideas, promises and opportunities fresh in your mind. When you get back home, to the office or to your team, you’re full of excitement about a few of the leads. These could well be new clients, customers or advocates for you But then it all goes quiet. You email...

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