What’s the one thing that your customers and leads care more about than anything else? Well, apart from their business. It’s themselves, of course. They’ll care more about their business and how well they’re doing than your business and how much business you’re winning. In sales terms this means that you’ll want to show them that you care about them, but also that you know a...
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Although there’s probably more than enough business to go around, to an extent you’re probably competing for attention. It’s OK to have an eye on what your competitors are doing so you can continually improve how you win business and deliver your work. You could get really obsessed with this though. We prefer to go where the main wins are rather than getting bogged down with...
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If you’re in business you’ll have heard the expression, “The money’s in the follow up”. But is it just a case of following up - or is there something else you need to know? Recently one of our team went to a business show. There were hundreds of companies and their teams presenting their services and products to everyone who passed by. The business is rarely done in...
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You’ll be well aware that distractions will kill your productivity. From social media, to email, to messages on your constantly-connected smartphone – it’s a miracle we get anything done at all! Time management aside, it can be a really tough task to get all that you want to get done without checking those little red icons on your phone or responding to those pings and pongs...
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Exhibiting at a business show or expo in your industry is a great way to get in front of your ideal clients and prospects. You’ll be there with all eyes on you as visitors pass by and hopefully visit your stand. It’s all set up to be a great method of lead generation. But we often hear from others that exhibiting is a waste of time and...
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“I didn’t have time to work ON my business today. I’m always working IN it.” “I couldn’t get that done this week as I had client work on.” “I was going to do it on Wednesday but I went networking and then had some client calls.” “I don’t have time to…” We’re going out on a limb here, but we think that your business is more important than your...
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