Marketing your business is important. Getting it right (or wrong) can make or break a business. You probably know that. Strong marketing, targeted well, and aimed at the right people can really make your business fly. But there’s a problem. You can’t just market to anyone. Marketing needs to be targeted, it must speak to your ideal customer, and it absolutely has to be relevant to them. If it’s...
Read More
Want more business? Of course you do. Without it you’ll be in trouble like ToysRus, Blockbuster, and some of the other big names we’ve seen fall. Innovating is incredibly important here, too. But getting new customers is where your business focus should be concentrated. Isn’t it? Well… sort of. More often than not, we see businesses chasing new leads. Well, we would – that’s what SalesRadar is very...
Read More
What’s the one thing that your customers and leads care more about than anything else? Well, apart from their business. It’s themselves, of course. They’ll care more about their business and how well they’re doing than your business and how much business you’re winning. In sales terms this means that you’ll want to show them that you care about them, but also that you know a...
Read More
Although there’s probably more than enough business to go around, to an extent you’re probably competing for attention. It’s OK to have an eye on what your competitors are doing so you can continually improve how you win business and deliver your work. You could get really obsessed with this though. We prefer to go where the main wins are rather than getting bogged down with...
Read More
If you’re in business you’ll have heard the expression, “The money’s in the follow up”. But is it just a case of following up - or is there something else you need to know? Recently one of our team went to a business show. There were hundreds of companies and their teams presenting their services and products to everyone who passed by. The business is rarely done in...
Read More
You’ll be well aware that distractions will kill your productivity. From social media, to email, to messages on your constantly-connected smartphone – it’s a miracle we get anything done at all! Time management aside, it can be a really tough task to get all that you want to get done without checking those little red icons on your phone or responding to those pings and pongs...
Read More