One of the greatest problems in modern business is the inability of many to get away from their desk. To get a great understanding of your market you have to get out! It can’t be done by firing off a few emails here and there. It has to be done by getting out there and really experiencing what your prospects, clients and workers are living...
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Getting clients is great - it’s what we all need to do in business, but keeping them is what it’s all about to build a company of character with solid foundations....
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Focusing on the value your product gives to a customer is a way of making sure the price becomes, well, less important. If a customer believes they will get a lot of benefit from your product or service, then price is less of an issue....
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When it comes to business and in particular making sales, there often seems to be too little time for niceties, and good manners seem to be - well, overlooked in the relentless scramble for new business....
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Running a business can be an all-consuming affair for everyone involved with their own ventures, as well as those who work for them....
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Being successful in business relies on countless attributes, but ultimately none of this matters if you don’t have a positive, can-do attitude....
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