Too many new start-ups and small businesses fail because of an unwillingness to talk to others, and educate themselves about business despite there being plenty of enthusiastic help out there. It’s frustrating as up to half of all start-ups eventually go out of business within five years and they do so unnecessarily because some business owners don’t get, what we call, the business therapy they need....
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One of the greatest problems in modern business is the inability of many to get away from their desk. To get a great understanding of your market you have to get out! It can’t be done by firing off a few emails here and there. It has to be done by getting out there and really experiencing what your prospects, clients and workers are living...
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Getting clients is great - it’s what we all need to do in business, but keeping them is what it’s all about to build a company of character with solid foundations....
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Focusing on the value your product gives to a customer is a way of making sure the price becomes, well, less important. If a customer believes they will get a lot of benefit from your product or service, then price is less of an issue....
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When it comes to business and in particular making sales, there often seems to be too little time for niceties, and good manners seem to be - well, overlooked in the relentless scramble for new business....
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Running a business can be an all-consuming affair for everyone involved with their own ventures, as well as those who work for them....
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